Future of Marketing with Artificial Intelligence (AI)
There are certain things no marketer shall ever hear a modern customer say, such as –
· “I love to receive generic marketing messages from a brand!”
· “I am totally cool with having mass emails accumulating in my inbox.”
· “I like it when the products I searched for online follow me around the web.”
If you’re still guilty of doing any of the above, rest assured you’ve lost touch with not just your target audience but real people. Thankfully, AI marketing is about to become a big thing in the upcoming days. Well, though the technology has been around for quite some time now, the stage is finally being set for it to offer a greater degree of personalization than ever before.
Where since the past few years, AI simply automated the process, it will now humanize it. In fact, this has already started, especially after the onset of the pandemic. So, what is the future of marketing with AI going to look like? Let’s find out.
- AI in Content Curation
As of now, AI has advanced enough to write basic content. This in itself is a signal for marketers to be ready for more than simple automation in content marketing strategies. In fact, an entirely new frontier of AI has opened up, known as content intelligence, wherein AI will be able to perform tasks formerly reserved for human beings. Marketers will be able to answer questions like -
● What is the content all about?
● What message does it give to its readers?
● What emotions does it bring to mind?
● How well does it accomplish specific goals?
Though still in its nascent stages, this field of AI is expected to grow significantly in the upcoming years when a thorough analysis of a piece of content can be done. As a result, content marketing strategies can become more relevant and targeted. In a nutshell, the time is coming when AI will enable marketers to speak exactly what their customers want.
2. Conversational AI in Customer Service
Currently, the estimated value of the conversational AI market is around $5.1 billion dollars. This market’s net value is expected to rise to an approximate $46.29 billion by 2028. Chatbots are already being employed at the customer service front to engage and answer queries round-the-clock.
Gradually, we are also seeing the power of conversational AI in other areas of marketing as well, including lead generation and nurturing, and this is some incredible news, especially for large enterprises. For instance — let’s take the example of lead qualification — the voice bot can be employed to ask leads a set of qualifying questions, after which the responses can be recorded. Not only that, but based on the responses, AI can determine the stage of the sales funnel in which each lead is on, and accordingly, transfer them to the next appropriate stage via the right marketing messages. It can also transfer the lead to a relevant sales rep who may be able to take care of their queries.
In the upcoming years, this process is expected to be adopted by more and more brands, thereby fulfilling customer demands for faster ways to engage with the service teams. Plus, marketing teams will be able to generate quality leads faster and even re-engage cold leads before competitors get a chance.
3. Business to Robot to Consumer (B2R2C) Business Model
Internet of Things (IoT) coupled with Artificial Intelligence (AI) is connecting the world like never before. And, this has opened up another new frontier, that of the Business to Robot to Consumer or B2R2C business model. Under this model, marketers need to target virtual assistants, robots, even digital avatars. This might sound intimidating, but its applications are extremely powerful. For instance — take the example of the AI chef, a robot that is familiar with what’s in your pantry and even on your mind for dinner! So, the AI chef will place an order for groceries based on the menu for the day before you even know it.
This is just the beginning. Be prepared to see holographic tour guides and doctors who visit as and when the need arises. Not only that but via ingestible sensors, AI will be able to tell the doctor exactly what a patient needs in terms of health and nutrition. The time is coming when customers will no longer need to go out shopping for clothes, but their personal avatar twins will be able to fetch exactly what they need in terms of their personal style.
With AI, marketing possibilities are endless, so the future may unfold many more mind-blowing applications of AI. However, as of now, the above-mentioned areas show the most potential for AI to take over the marketing world by storm. Brands better be ready to leverage this powerful wave that will begin to sweep the world, starting 2022.
